In other words, while Apple seems committed to delivering a substantially upgraded Apple Maps experience to users worldwide, the whole thing takes way too long, and eventually, the company could just end up being late to the party.īut on the other hand, there are three things that Apple could use to build an almighty navigation app.įirst and foremost, it’s the always-expanding developer community that could help improve the adoption of Apple Maps across the world. Recent research published by analysis firm Omdia emphasizes that the new-generation Apple Maps, which no longer uses TomTom data, is only making slow progress, therefore putting the software way behind its biggest competitors in the majority of markets. This is precisely why Apple Maps is losing the fight with its rivals. The Cupertino-based tech giant is rolling out new capabilities, such as the 3D navigation support, at an annoyingly slow pace, and at some level, it’s not even interested in accelerating the release in any way. Available as the native offering on iPhones, Apple Maps obviously has a very solid user base, especially as some of the company’s customers are particularly interested in sticking with first-party solutions.īut on the other hand, it’s not a secret that Apple Maps is losing ground in the area that matters the most for the end user: the feature availability.
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